Plumrose USA, a branded packaged meat company and subsidiary of JBS USA, intends to construct a new, state-of-the-art Italian meats and charcuterie production facility.

While the company did not offer details regarding where the new plant will be, it did state that the estimated $200 million greenfield project will be strategically located to efficiently access raw material and leverage synergies with existing corporate assets. The investment, according to JBS, is consistent with the company’s long-term strategy to increase its value-added and branded portfolio with innovative, on-trend products.

“Plumrose USA is uniquely positioned to meet growing consumer demand for great-tasting, high-quality Italian meats, like salami and prosciutto,” said Thomas Lopez, Plumrose USA President. “The project reinforces our strategic commitment to grow our business and be a stronger partner for our customers, provide increased opportunities for our team members and realize the full potential of protein.”

Plumrose USA has more than 85 years of experience providing premium bacon and a variety of deli products, and it currently operates six production facilities in Booneville, Mississippi; Elkhart, Indiana; Council Bluffs, Iowa (two facilities); Ottumwa, Iowa; and Swanton, Vermont.

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The new plant is expected to increase JBS” presence in the value-added, Italian meats category. The company already is a global leader in the sector, with significant production capabilities and recognized brands in Italy, Australia and Brazil. JBS believes its global experience in the category, coupled with Plumrose USA’s operational expertise, positions the project for success

JBS USA acquired Plumrose USA from Danish Crown in 2017. The transaction was valued at US$230 million. An estimated 1,200 people were employed by Plumrose USA at the time.

In addition to the six production facilities, JBS also acquired Plumrose distribution centers in South Bend, Indiana, and Tupelo, Mississippi.

JBS stated that Plumrose USA has experienced significant growth since it was acquired in 2017.