News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on August 28, 2020

Newly launched virtual wing brand sees sales soar

It’s Just Wings uses pre-existing kitchens to sell menu items through DoorDash.

Brinker International is betting big on It’s Just Wings, saying that the newly-launched virtual brand generates $3 million in weekly sales and could be worth more than $150 million in its first year.

“Sales continue to build every week, and we clearly see the potential to exceed $150 million…

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