News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on September 1, 2020

Claims-based meat, poultry sales grow 32% during COVID-19

Because most students attending school virtually, there are lots of opportunities for breakfast, snacks and lunches for retail stores.

During the COVID-19 global pandemic, claims-based meat availability was spotty at times, which affected purchase ability. However, antibiotic-related claims, organic and grass-fed claims saw unprecedented growth rates.

During the March through July pandemic period, claims-based meat gained 31.9% in dollars. The highest gains were reserved for grass-fed beef, at…

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