Jouni T. Laine  has been appointed executive vice president (EVP) for a new Food Solutions unit to be established at HKScan and a member of the group executive team. Laine will join HKScan from the CEO position at the Clewer Group, part of Salmela-Yhtiöt. He will take up his new role no later than January 1, 2021, when the new Food Solutions unit starts. 

The key task of the Food Solutions unit is to contribute to HKScan's strategic target to grow into a versatile food company. The new unit will develop and commercialize HKScan’s concept business in all the company’s key market areas. The Food Solutions unit will also add value to the company’s current strongly product-based business. 

Jouni T. Laine is an experienced business leader who has created and renewed commercial concepts in various industries in market disruptions. During his career, Laine has held several leadership positions, e.g. as director for the concept and marketing of the Hesburger fast food chain. He is also a versatile marketing professional with strong experience in digitalization. 

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“With changing consumer behavior, commercial concepts and digital solutions serving customers and consumers play a key role in HKScan’s strategy implementation. We have a lot of opportunities that we are going to implement under Jouni’s leadership. As the leader of the new Food Solutions unit, Jouni will promote HKScan’s growth into a versatile food company in a rapidly evolving food market. I warmly welcome Jouni,” said HKScan’s CEO Tero Hemmilä.

“As a company, HKScan is at a very interesting stage. I am pleased to have the opportunity to utilise my expertise in the development of the company and in the implementation of its strategy. In its key market areas, HKScan is a major player with plenty of potential in the transforming food market,” said Laine