Industry News & Trends / Consumer Trends By Elizabeth Doughman on September 16, 2020 Gen Z is skeptical about cultured meat sustainability claims Younger consumers are extremely concerned about processed products. Nearly three-quarters (72%) of Generation Z – born between 1995 and 2015 – say they are not ready to try lab-grown meat, according to a new study published in Frontiers in Nutrition. Many of these consumers cited environmental impact as a concern. “Generation Z – also known as Gen Z… To view the full article, please register or login. Advertisement Related Articles Gen Z ready to splurge on meat, skimp on eggs Cost is the biggest barrier to cultured meat production Gen Z consumers increasingly interested in new food technology Is it time to start hiring members of Generation Z?