News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 16, 2020

Gen Z is skeptical about cultured meat sustainability claims

Younger consumers are extremely concerned about processed products.

Nearly three-quarters (72%) of Generation Z – born between 1995 and 2015 – say they are not ready to try lab-grown meat, according to a new study published in Frontiers in Nutrition. Many of these consumers cited environmental impact as a concern.

“Generation Z – also known as Gen Z…

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