Superior meat quality means more saleable yield

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Cobb house hygiene

Saleable yield is the ultimate goal of broiler production in fully integrated production systems. Breed decisions play a fundamental role in the financial outcome of broiler companies and could make the difference between healthy profits or a struggling operation.

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Cobb delivers the premium meat quality & texture customers want

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Cobb infographic biosecurity

Meat quality in chickens is a topic of concern that gained attention in the broader poultry industry around 2011. Five years later the media began reporting on the issue of wooden breast and earlier this year another meat texture issue – spaghetti breast - received national attention after a media article brought it to the forefront of meat quality discussions. The first reports of “tough meat” and “meat with unusual texture” were coming from the field, mostly from concerned (and disappointed) consumers.

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Maximizing broiler performance

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Field

Raising broilers is much like building a house. A good deal of effort goes into planning and constructing the structure, but one also needs to be a bit of an artist to create the ideal end result. Experienced and knowledgeable growers are similar in that they follow recommended procedures while also being proactive in identifying issues before they can cause a problem. They are able to read the bird and relate aspects of bird behavior and performance to react quickly and ensure good end results. That’s where the artistry comes in.

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The challenge and responsibility of using genetics to improve poultry health and welfare

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Cobb hatchery

David Bayvel, former director of animal welfare for the New Zealand Ministry of Agriculture and Forestry, once said, “Animal welfare is a journey, not a destination.” This statement not only applies to the evolution of science and research for animal welfare, the understanding of animal behavior, and the use of technology to advance animal welfare monitoring and positive outcomes, but it is also appropriate when considering the progression of genetics and poultry breeding. 

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