Adam Couch, CEO of Cranswick, has been asked to join the recently formed trade advisory groups (TAGs) by the United Kingdom’s international trade secretary, Liz Truss.

The 11 new TAGs aim to bring key British industries and farmers closer to U.K. trade negotiations.

As talks with Japan, the United States, Australia and New Zealand intensify, the trade secretary is stepping up engagement with key industries across Britain, including farming, manufacturing and automotive.

“I am delighted to be able to work with the Department for International Trade on the development of the Agri-Food Trade Advisory Group,” said Couch.  


“There are so many opportunities that we can explore as part of the program to ensure the UK remains at the forefront of global agricultural standards to maintain our competitive position as we seek to negotiate future trade agreements.”

The recommendations from the Tags will be used to help inform the government’s negotiating position and deliver key industry asks that benefit the whole of the U.K. A full list of members can be viewed on the U.K. government’s website.

Truss said: “I want business in Britain to feel engaged and informed about the work we’re doing to build an independent trade policy and how it impacts them. As we recover from coronavirus, we want to strike deals that benefit every part of the country so we can build back better and deliver a fairer country for all.”
Cranswick is one of the largest food producers in the United Kingdom. The company is a supplier of fresh pork, chicken, cooked meats and other food products.