News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Europe
on October 1, 2020

German, French consumers open to trying cultured meat

Agricultural and meat workers had the highest rates of acceptance in a recent survey.

New research from the University of Bath has revealed a growing interest in and openness for cultured meat as German and French consumers seek to reduce their overall meat consumption.

“We found that Germany and France both represent promising markets for cultured meat. The data tells us that large portions…

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