News and analysis for the global poultry industry.
Sustainable Agriculture / Broiler Husbandry / Poultry Nutrition
on December 8, 2020

Precision nutrition: What will it really look like?

There remains a lot of uncertainty around precision nutrition in the poultry industry but what is certain is that producers who ignore it risk falling badly behind

In a recent conversation, an experienced industry friend told me: “I do not like the term precision nutrition. How much precision can you really achieve in a system designed for mass production?” I respectfully disagreed, but it made me think, what will precision poultry nutrition look like?

The short…

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