News and analysis for the global poultry industry.
Industry News & Trends / New Technologies / Consumer Trends
on October 15, 2020

Taste determines success of plant-based proteins

Product acceptance is tied to developing a meat alternative that feels like the real thing.

New plant-based protein products better mimic the taste and texture of traditional animal proteins, which has helped drive consumer interest and sales of meat alternatives, said Harshal Kshirsagar, VP of R&D Alternative Proteins, Tyson Foods.

“Most of the growth in plant-based proteins has come from flexitarians who are trying…

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