News and analysis for the global poultry industry.
Industry News & Trends / Business & Markets / New Technologies / Consumer Trends
on December 8, 2020

How big a threat is plant-based protein for poultry?

Plant-based and cultured proteins have been headline grabbing and appearing in greater numbers, but do they really threaten the poultry market?

How worried should the poultry industry be by the growing interest in alternative proteins? Are plant-based proteins simply a passing trend or are they here to stay? If the latter, will they take significant market share from poultry?

The variety of meat substitutes and space dedicated to them in

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