News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on November 4, 2020

Outback Steakhouse parent launches virtual chicken brand

Concept uses existing restaurant kitchens to prepare food exclusively for delivery.

Bloomin’ Brands, the parent company of Outback Steakhouse and Carrabba’s Italian Grill, recently opened a delivery-only chicken chain called Tender Shack.

Virtual kitchens have flourished during COVID-19, as existing brands have flexed to meet the increased demand for delivery. They use the kitchens of already operating name-brand restaurants, however…

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