News and analysis for the global poultry industry.
Industry News & Trends / Coronavirus / Egg Production / North America
on November 11, 2020

COVID-19 panic buying led shoppers to Vital Farms eggs

When the egg supply at stores was limited, many people bought Vital Farms products for the first time and have since developed some brand loyalty, CEO says

The COVID-19 pandemic may have actually helped pasture-raised egg company Vital Farms, because it played a role in introducing the brand to new consumers, the company’s CEO said.

Speaking during a quarterly earnings call on November 11, Vital Farms CEO Russell Diez-Canseco said the growing brand may have been…

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