News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / Consumer Trends
on November 11, 2020

Transparency will matter more to consumers post-COVID-19

Shoppers want sustainable, clean label and animal welfare-friendly products and they want to know how they were produced.

Today’s consumers want to know more about how their food is made, where the ingredients come from and the culture behind a product or company – a trend that was accelerated by the COVID-19 global pandemic.

“Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands…

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