The Delmarva Poultry Industry, an association representing chicken farmers, chicken companies and allied businesses, has rebranded to the Delmarva Chicken Association.
“After months of research and planning, we are excited to reveal our new name – Delmarva Chicken Association – and logo,” said Dale Cook, president of the Board of Directors.
“Becoming the Delmarva Chicken Association clarifies our pride in who we are, what we raise and produce, and the values we stand for as one of the largest chicken communities in the country.”
A better way to convey their mission
The Delmarva Chicken Association updated its name, logo and brand to better reflect the organization’s mission to provide a connection to new chicken growers allied businesses, industry professionals and other key stakeholders and educate today’s consumers that are curious about where their chicken comes from, the association said.
These programs include the recent development of an app that matches crop farmers who need chicken litter with growers who have litter to sell.
“The idea to reposition began with the strategic plan we completed at the end of 2018,” said Delmarva Chicken Association Executive Director Holly Porter.
“We learned in that process that in order to grow and stay relevant, we needed to make clear we are the region’s representative of all things chicken, and then we needed to find a better way to convey that to all of our audiences. This new brand identity is an exciting tool to help us to do that.”
The updated blue-and-yellow logo provides continuity between the association's past and future.
The Delmarva Chicken Association was founded in 1948 to promote chicken sales, encourage the development of breeding and organize an annual chicken cooking festival. The 1,800-member trade association includes grain farmers, growers and allied businesses that support the chicken industry in Delaware, Maryland and Virginia’s Eastern Shore.
“As an industry we have become more sophisticated and more engaged, and we look forward to meeting the needs of our members – and their customers and consumers – in the coming years,” said Porter.
