News and analysis for the global poultry industry.
Industry News & Trends / Egg Production / North America
on November 18, 2020

Vital Farms emphasizes maintaining its brand after IPO

The pasture-raised egg company has become the second-largest egg brand in the U.S.

During Jefferies Virtual West Coast Consumer Conference on November 16, Vital Farms' Russell Diez-Canseco, chief executive officer, and Jason Dale, chief financial officer and chief operating officer, talked about the operation's brand and how it will play a role in its future as a public company.

In just 13 years…

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