News and analysis for the global poultry industry.
Consumer Trends / Egg Production / Latin America
on December 30, 2020

Colombia's older consumers benefit from egg advice line

Amongst the various egg promotional programs run in Colombia is one that helps older consumers manage their health.

Colombia’s Golden Line, or Linea Dorada in Spanish, is a telephone service set to advise the elderly, or those in their “golden age,” on nutrition.

The service was established by Colombia’s National Poultry Producers Federation (Fenavi) as part of its egg program, designed to raise egg consumption in the…

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