News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on December 9, 2020

Turkey sales increase despite altered Thanksgiving plans

Growers were worried about the impact that smaller holiday celebrations might have on retail numbers.

The total meat department experienced a 5.4% boost in sales the week of Thanksgiving but the two weeks leading up to the holiday week were massive for the fresh meat department, at +17.5% and +19.9%.

“Thanksgiving meat department dollar sales benefitted from some inflation as well,” said Parker. For the…

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