News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on December 29, 2020

Online code name generator promotes Zaxby’s chicken sandwich

Brands are increasingly looking for innovative ways to create and capitalize on viral moments.

Fast casual chicken chain Zaxby’s is leveraging the power of social media to promote its new chicken sandwich.

The brand launched a military-themed code name generator for brand loyalists on the social media platform Twitter. The viral tweet asked followers to create a code name based upon their birth month…

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