News and analysis for the global poultry industry.
Industry News & Trends / New Technologies
on January 6, 2021

Innovation can make meat supply chain more customer-centric

Digital technologies help form interconnected webs, allowing for greater flexibility and adaptability.

Digital technologies – like blockchain and artificial intelligence can make the meat and poultry supply chains more fluid and adaptable, enabling the industry to better focus on the needs of customers, Gavin Hodgson, the Buying Manager: Meat, Fish & Poultry at Sainsbury’s, explained during the Oxford Farming Conference.

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