News and analysis for the global poultry industry.
Egg Processing / New Technologies
on March 8, 2021

Egg farmers, not blockchain, key for consumer trust

Blockchain may be a tool for building consumer trust, but, where eggs are concerned, it is ultimately egg producers themselves who must successfully win the trust of consumers.

Blockchain technology may already be finding its way into the egg and broiler industries, but it was developed to control the trading of cryptocurrencies, such as Bitcoin. Each transaction - called a block - is digitally stored and, once completed, cannot be changed, making the risk of data modifications extremely…

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