News and analysis for the global poultry industry.
Business & Markets / Broiler Husbandry / Hens / Turkey Production / Europe
on March 8, 2021

New image, new export drive for Spain’s poultry industry

Spain’s poultry producers’ association has rebranded and is looking to boost demand for its members’ products beyond Spain’s borders.

It is very much a case of new year new beginnings for the Spanish poultry industry. The country’s poultry producers’ association has adopted a new name and image, and a new campaign has been launched to increase sales of Spanish poultry meat overseas.

Avianza

Formerly known as Propollo, the Spanish…

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