News and analysis for the global poultry industry.
New Technologies / China
on March 8, 2021

Plant-based meat alternatives taking root in China

China has a long history of meat alternatives, but now, as in other countries, demand is growing for those products that mimic meat.

China is proving no exception to the growing demand for alternative proteins. While meat consumption may still be a sign of status in the country, younger generations, more accustomed to easily available meat than previous generations, are looking to alternatives for all the same reasons as younger consumers in…

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