Vital Farms, producer of pasture-raised eggs, announced a partnership with Acosta Foodservice, a U.S. foodservice sales and marketing agency in the consumer packaged goods industry. Acosta will represent Vital Farms’ national U.S. foodservice distribution.
“Expanding our foodservice distribution is an important pillar of our growth strategy,” said Peter Pappas, chief sales officer of Vital Farms. “We’ve steadily grown this segment of the business, partnering with operators who source our high-quality, ethical food products and believe our brand resonates with their diners. We look forward to working with Acosta, our first national sales and marketing agency for foodservice, to expand our footprint even further in the commercial and noncommercial foodservice segments in the months and years ahead.”
“We invested in a partnership with Acosta because we see significant opportunity for growth across the foodservice channel, including through increasing our broadline distribution and expanding into more national and regional restaurant chains,” said Russell Diez-Canseco, president and CEO of Vital Farms. "Under Pete's leadership, we are progressing our go-to-market strategy across retail and foodservice. The Vital Farms brand has a differentiated value proposition with consumers, and we are eager to introduce more diners to our high-quality pasture-raised products in partnership with Acosta.”
“We are thrilled to partner with Vital Farms and introduce their honest and ethically produced products to foodservice operators across the country,” said Taylor Crown, president of Acosta Foodservice. “As the leading pasture-raised egg brand in the U.S. by retail dollar sales, Vital Farms has demonstrated that consumers are drawn to the brand’s mission and commitment to transparency. We look forward to sharing the Vital Farms story with more foodservice operators at a time when a growing number of diners seek food selections they can trust.”
The partnership between Vital Farms and Acosta began in January 2021.
Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 200 small family farms and is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales.