News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on February 8, 2021

Why virtual brands topped chicken foodservice in 2020

It’s Just Wings generated $3 million in weekly sales in its first year of operations.

A growing number of chicken foodservice operators – searching for ways to meet growing demand for takeout and delivery during the pandemic – have opened virtual brands.

Brinker International, the parent company of Chili’s and Maggiano’s, opened It’s Just Wings.

Launched in June 2020, menu items from It’s…

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