News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on February 8, 2021

Why virtual brands topped chicken foodservice in 2020

It’s Just Wings generated $3 million in weekly sales in its first year of operations.

A growing number of chicken foodservice operators – searching for ways to meet growing demand for takeout and delivery during the pandemic – have opened virtual brands.

Brinker International, the parent company of Chili’s and Maggiano’s, opened It’s Just Wings.

Launched in June 2020, menu items from It’s…

To view the full article, please register or login.

Advertisement