on February 8, 2021
Why virtual brands topped chicken foodservice in 2020
It’s Just Wings generated $3 million in weekly sales in its first year of operations.
A growing number of chicken foodservice operators – searching for ways to meet growing demand for takeout and delivery during the pandemic – have opened virtual brands.
Brinker International, the parent company of Chili’s and Maggiano’s, opened It’s Just Wings.
Launched in June 2020, menu items from It’s…