News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on February 26, 2021

McDonald’s joins chicken sandwich frenzy with new offerings

The brand has been under intense pressure to be competitive in the chicken sandwich wars.

The long-awaited launch of the new McDonald’s chicken sandwich line is here.

The brand added the Crispy Chicken Sandwich, the Spicy Chicken Sandwich and the Deluxe Chicken Sandwich to menus nationwide on February 24.

“We’re introducing ingredients you won’t find anywhere else on McDonald’s menu. Our three sandwich builds –…

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