News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on March 9, 2021

Zaxby’s adds Signature Sandwich to menus nationwide

The chicken category is currently growing faster than beef.

Fast casual chain Zaxby’s declared that “the chicken sandwich wars ain’t over yet” with the national rollout of the new Signature Sandwich.

“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest…

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