Fast casual brand Slim Chickens added a new line of specialty Craft Sandwiches to its menus nationwide in March.
“We wanted to elevate our chicken sandwich offering, so we began enhancing and testing our lineup over the past year,” says Chris Allison, chief marketing officer for Slim Chickens.
“A lot of brands are rolling out new chicken sandwich offerings, but our customers look to us as the leader in chicken sandwiches. We wanted to provide more options, bolder flavors and thoughtful toppings to our guests to keep them coming back to us.”
The premium chicken category is currently growing faster than beef sales.
More about the sandwich
The four craft chicken sandwich options offer an elevated spin on the classic fried chicken sandwich, featuring 100% all-natural fried chicken breast served on a butter toasted Brioche bun and topped with green leaf lettuce and flavor-infused mayonnaise.
- The Craft Chicken Club Sandwich features crispy bacon, Monterey Jack cheese, tomato, fresh cut green leaf lettuce and cool Ranch infused Mayo.
- The Craft Cayenne Ranch Sandwich includes crispy fried onions, fresh cut green leaf lettuce, crisp dill pickles and Cayenne Ranch infused Mayo.
- The Craft Buffalo Ranch Sandwich is shaken in tangy Slim’s famous Buffalo sauce and topped with layers of crispy fried onions, fresh cut green leaf lettuce, crisp dill pickles and cool Ranch infused Mayo.
- The Crispy Chicken Sandwich features juicy, tender buttermilk-marinated fried chicken breast, topped with only the essentials: fresh, crisp dill pickles and cool Ranch Mayo.
The lineup can be ordered at participating locations for a limited time.
“Our new craft sandwiches are the culmination of everything we do best: perfectly crispy, immensely flavorful homemade fried chicken served with the best toppings for all preferences,” says Sam Rothschild, Slim Chickens’ chief operating officer.
“This is about as comforting as comfort food gets, at a time when everyone could use a little more comfort.”
Slim Chickens has a Southern-inspired menu that offers buttermilk-marinated chicken tenders made to order with a choice of 17 individually portioned dipping sauces, sandwiches, wings, chicken and waffles and wraps. The brand recently announced a goal of 600 total units by the year 2020.
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