News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on March 31, 2021

4 tips to omnichannel marketing success in meat retail

COVID-19 advanced consumer interest in online grocery and the trend is expected to become more popular in the future.

An omnichannel approach to marketing offers meat retailers more ways to reach potential consumers at the point of sale, from online shopping to in-store purchases.

Mike Salguero, Chief Executive Officer, ButcherBox, and David Zucker, Chief Marketing Officer, Perdue Farms, shared insights on how to succeed in omnichannel marketing during…

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