For egg producers good communication is now crucial
Whether confronting misinformation or taking a broader educational approach, the egg industry must strengthen its communications for the benefit of all.
The egg industry must improve its communication with consumers, particularly now with the change in public attitudes brought about the COVID-19 pandemic.
Early on in the pandemic, the need for good communication was highlighted by the rapid dissemination of misinformation in India. The egg and poultry sectors suffered a huge…