News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on May 12, 2021

Study: Guilt rarely reduces consumers’ meat consumption

Healthy choices, animal welfare remain a major consideration when deciding what to eat.

Consumers that feel guilty about eating meat choose healthier approaches to preparing animal proteins over plant-based alternatives,  according to a new study published in the Journal of Consumer Psychology.

“This research shows that the guilt feeling rarely reduces consumers’ meat consumption. This is because along with a wide range…

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