on May 12, 2021
Study: Guilt rarely reduces consumers’ meat consumption
Healthy choices, animal welfare remain a major consideration when deciding what to eat.
Consumers that feel guilty about eating meat choose healthier approaches to preparing animal proteins over plant-based alternatives, according to a new study published in the Journal of Consumer Psychology.
“This research shows that the guilt feeling rarely reduces consumers’ meat consumption. This is because along with a wide range…
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