Jennie-O Turkey Store debuts blended burger line

Jennie-O Turkey Store has launched Jennie-O turkey burger blends in selected markets across the U.S.

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(Jennie-O Turkey Store)
(Jennie-O Turkey Store)
Jennie-O Turkey Store  has launched Jennie-O turkey  burger blends  in selected markets across the U.S.
 
"We know that people are becoming increasingly interested in adding more plant-focused foods to their diets," said Ryan Moorlag, brand manager at Jennie-O. "Our new turkey burger blends make it easy to marry plant-based ingredients with lean meats."
 
Blended meats,  where part of a meat product is replaced with plant protein,  appeal to the growing number of consumers that define themselves as  flexitarians. 
 
Flexitarian make an effort to reduce, but not totally eliminate their meat consumption. These consumers frequently  cite perceived health benefits to reduction in greenhouse gas emissions to animal welfare concerns as motivations  for the diet change. 
 
Families are also interested in blended meats as an easy way to add vegetables to meals. 
 

More about the blended burger line

The blended burger line is made of a combination of white meat turkey, black beans, whole grain rice and pepitas, offering consumers the combined benefits of meat-based and plant-based protein (15g) and fiber (5g).
 
A package of four quarter-pound turkey burger blend patties has a suggested retail price of $6.99-7.99. The turkey burger blends can currently be found in the freezer aisles of retailers in select markets, with more widespread availability planned for the end of the year.
 
Jennie-O Turkey Store is the second largest turkey company in the U.S., processing 1,220 million pounds in 2020, according to the  2021 WATT PoultryUSA Top Companies survey
 
The Willmar, Minnesota-based company, a subsidiary of  Hormel Foods,  offers more than 1,500 high-quality fresh, frozen, refrigerated and deli turkey products throughout the U.S. and 27 other countries worldwide.
 
Applegate, another subsidiary of Hormel Foods, debuted a blended meat product line called  Well Carved  in 2020. The Well Carved product portfolio is made up of organic burgers and meatballs that combine meat with vegetables, legumes and grains.
 
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