News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Egg Production
on May 19, 2021

Vital Farms: We consider ourselves an egg education company

Transparency can help producers build trust with wary consumers.

Vital Farms is invested in both pasture-raised egg production and consumer education, Russel Diez Canseco, President and CEO, Vital Farms, explained during the Goldman Sachs Global Staples Forum on May 18.

“When I first joined the company in 2014, our then CEO Matt O’Hayer told me once that he…

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