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Industry News & Trends / Consumer Trends / Egg Production
on June 25, 2021

How egg farmers are using TikTok to their advantage

The American Egg Board (AEB) has partnered with TikTok influencers across the United States to showcase their favorite egg dishes from local restaurants using the hashtag #EggDishChallenge.

As small restaurants are recovering from the effects of the pandemic, many are adding new egg dishes to their menus. The #EggDishChallenge is the ideal opportunity for restaurants to market their new egg creations to the TikTok platform, and the AEB to market why egg production is important.

The competition

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