Broiler industry emerges from pandemic in a strong position
Phenomenal demand pushed chicken prices to extraordinary levels, lifting profit margins to rarely observed heights.
Thanks to rising prices, the chicken industry is recovering quickly from the COVID-19 pandemic.
Conditions at the outset of the COVID-19 pandemic destabilized the global economy. Integrators faced challenges on multiple fronts. Restaurants closed or reduced service. The marketing balance between foodservice and retail was completely upended. The shift…