Howard A. Friedman has been appointed executive vice president and chief operations officer of Post Holdings, the parent company of Michael Foods.

In this newly created position, Mr. Friedman will work with each of Post’s businesses to drive better collaboration, cost reduction and revenue opportunities across the portfolio, manage long tail projects, and support each business with respect to process improvement, M&A targeting and synergy evaluation and delivery.

Friedman, currently president and CEO of Post Consumer Brands, will also serve on Post’s executive management team, reporting to Post’s President and Chief Executive Officer Robert V. Vitale.  

Friedman joined Post in July 2018 as president and chief executive officer of Post Consumer Brands. Prior to that, Friedman served as the executive vice president of the refrigerated meat and dairy business at The Kraft Heinz Company, where he spent the majority of his career. His experience with Kraft Heinz spanned general management and sales and marketing roles, including serving as head of the Walmart sales team.

Other personnel changes

Post also announced that Nico Catoggio will join the company to succeed Friedman as president and CEO of Post Consumer Brands. 


Catoggio currently serves as managing director and senior partner at Boston Consulting Group. Catoggio began his career at Unilever, and advises consumer products companies on demand generation, organizational design and go-to-market strategies. He has advised both Post Holdings and Post Consumer Brands for several years.

Vitale commented, “I am looking forward to working with Howard in this new role as we seek to optimize our opportunities to leverage the scale of our businesses.”  Mr. Vitale continued, “I am pleased to welcome Nico to our organization. He has deep strategic expertise and has worked with leading consumer products companies on state of the art demand generation.”

These new roles are expected to be effective in September 2021, prior to Post’s next fiscal year beginning October 1, 2021.  

Post Holdings entered the egg industry with the acquisition of Michael Foods in 2014.