Golden Chick adds boneless chicken thighs to menu

Golden Chick, a quick-service chicken brand with locations throughout the southern U.S., will introduce a new menu innovation of a boneless Thighs & Fries combo in July.

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(Golden Chick)
(Golden Chick)

Golden Chick, a quick-service chicken brand with locations throughout the southern U.S., will introduce a new menu innovation of a boneless Thighs & Fries combo in July.

The offering features two crispy and crunchy chicken thighs, battered fries, a Golden Chick yeast roll and a 30 oz drink for $7.99. Chicken thighs “are known to be the most flavorful and juicy part of the chicken,” according to a press release from Golden Chick.

“I’d like to say that we’ve ‘fixed’ the thigh, gone are the hassles of eating bone-in as we introduce our newest product - a skinless, boneless, marinated chicken thigh that is hand-breaded and deep fried to deliver an ideal crunch,” says J. Sullivan, Golden Chick’s executive chef. 

“For months we worked with numerous chicken suppliers to find the same dippable, boneless satisfaction that our tenders provide. Now we are bringing in juicy, marinated chicken thighs that have been carefully butchered to remove the bone.”

Are thighs the new chicken sandwich wars?

The Golden Chick promotion follows a recent announcement from Wingstop about the launch of their chicken thigh-focused virtual brand, Wingstop.

“Wingstop pioneered the concept of chicken wings as a center-of-the-plate item,” Charlie Morrison, Wingstop’s CEO and chairman, said in a statement on June 18. 

“Although Thighstop is in its infancy, we’ve been exploring bone-in and boneless thighs as center-of-the-plate options for some time now as a way to offer fans new ways to enjoy Wingstop’s bold, distinctive and craveable flavors.”

Wingstop was one of several foodservice outlets that struggled to meet the demand for chicken wings earlier this year, amidst labor shortages in poultry processing, the overwhelming popularity of chicken with consumers and a major winter storm that slowed production in Texas earlier in 2021.

The fast casual brand previously purchased each part of the chicken it uses separately. Adding thighs to the menu helps Wingstop save money by buying whole chickens instead, Morrison told Business Insider.

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