News and analysis for the global poultry industry.
Industry News & Trends / Turkey Production / North America
on August 16, 2021

NAD supports Butterball ‘all natural’ claims

National Advertising Division investigates Butterball’s messaging after Animal Outlook alleges turkey company made false claims

The National Advertising Division (NAD) of BBB National Programs determined that Butterball provided a reasonable basis for claims of “all natural” turkey products, as well as certain claims regarding animal welfare, while the NAD advised that certain claims either be modified or discontinued.

The claims at issue were…

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