News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 3, 2021

How to talk about the poultry supply chain with consumers

Three steps for conversations about scientifically complex topics in food production.

Education is one of the best ways to build trust with poultry consumers, however the science behind food production and the supply chain can be difficult to explain.

“We need to understand that sometimes the questions asked by consumers aren’t fully-informed. This isn’t because they’re not educated. This doesn’t…

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