News and analysis for the global poultry industry.
Sustainable Agriculture / Broiler Husbandry / Egg Production
on November 1, 2021

Sustainability - poultry production's next innovation wave

There are numerous opportunities for poultry producers to become more sustainable and increase the bottom line.

In 1994, business writer John Elkington developed the Triple Bottom Line (TBL) concept, with his now famous 3 Ps: People, Planet and Profit. The concept aimed to go beyond traditional accounting and was intended to evaluate companies’ performance in generating value for society.

The 3 Ps have been widely…

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