News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on September 20, 2021

Consumers doubt healthiness of processed meat alternatives

Plant-based proteins must now decide whether to prioritize taste or health.

Consumer interest in plant-based proteins has skyrocketed in the past few years due to the perceived health and sustainability benefits. However, some now find issue with the amount of processing used to create meat alternatives.

“When we look at consumer attitudes toward proteins, we see that, by and large…

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