Little Blue Menu, will give consumers access to hundreds of chicken menu items across four virtual brands, including classic menu items from Chick-fil-A.
“Delivery is here to stay,” stated John Moore, one of the three Chick-fil-A franchised Operators who will oversee the Little Blue Menu delivery kitchen in Nashville. “Now more than ever, customers want a variety of options delivered quickly, right to their doorstep.”
Food from the virtual restaurants, Flock and Farm, Garden Day and Outfox Wings, will be available for delivery only, alongside classic menu items from Chick-fil-A. Little Blue Menu will feature chicken sandwiches, chicken wings and oven roasted chicken menu offerings.
“The flavor profiles are fantastic,” said L.J. Yankosky, senior director of the beyond the restaurant team at Chick-fil-A. “The culinary team that developed the virtual restaurants is world-class, and the ingenuity they harnessed for each menu does not disappoint.”
Little Blue Menu will launch in Nashville, Tennessee in Fall 2021, with an Atlanta, Georgia location following in 2022.
Rumors about Little Blue Menu began to circulate after the chicken chain filed a trademark application on May 4 for Outfox Wings, Business Insider reported.
The name of the four-in-one concept pays tribute to the Founder S. Truett Cathy’s original restaurant, the birthplace of the “Blue Menu,” which constantly changes and evolves according to consumer demand.
Little Blue Menu “will harness the entrepreneurial spirit and hospitality of Chick-fil-A, serving both the classic menu plus a variety of different cuisines… all made under one roof, arriving in one bundled order,” according to the company’s website.
Virtual brands thrive in a post-COVID landscape
With the announcement, Chick-fil-A joins a number of other major foodservice brands that have pivoted to delivery-only concepts and opened new virtual brands.
For example, Brinker International launched It’s Just Wings, in June 2020. The virtual wing brand currently generates $3 million in weekly sales and could be worth more than $150 million in its first year. Bloomin’ Brands, the parent company of Outback Steakhouse and Carrabba’s Italian Grill, recently opened a delivery-only chicken chain called Tender Shack.
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