Perutnina Ptuj, part of the MHP Group, has built seven new, modern broiler farms in Bačka Topola, Serbia.
The new farms, according to the company, are necessary to manage comprehensively the production chain “from field to fork.”
More than EUR4.5 million (US$5.3 million) has been invested in the construction project, when operations start, it will create 30 new jobs. The facilities were built in accordance with strict international construction, environmental standards and modern technologies that ensure efficient, safe and humane breeding of poultry. The capacity of the first stage is 2 million broilers per year.
The new poultry facilities are equipped with state-of-the-art feeding systems and guarantee the complete biological safety of the poultry. Monitoring of all key parameters at such sites is accurate and continuous, thanks to fully automated control systems. They are equipped with technologies to monitor the growth of animals, as well as temperature and humidity.
Serbia is the largest market of Perutnina Ptuj in the Balkans, and the key to success is integrated management of the production chain “from field to fork”. Therefore, MHP decided to invest in its own production infrastructure in Serbia in order to have a competitive advantage and manage the entire production cycle for stable and quality deliveries to customers. The opening of new poultry farms is just the beginning of the investment cycle. The next step is the opening of additional facilities for the development of agricultural enterprises in the territory of Bačka Topola.
Perutnina Ptuj has production facilities in four Balkan countries: Slovenia, Croatia, Serbia, Bosnia and Herzegovina; it owns distribution companies in Austria, Macedonia and Romania, and supplies products to 15 European countries. It is a vertically integrated company at all stages of poultry production: from feed, hatching eggs and hatching, growing, slaughter to sausages and production of semi-finished products.
