News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / North America
on October 7, 2021

No hormone label means something to consumers

Label may point out what some people already know, but it still makes people feel good when they see it

While added hormones are not used and are even illegal in U.S. broiler production, many poultry companies still use labeling that identify their products as hormone-free.

However, the general consumer doesn’t realize that, and such labeling, even though seemingly unnecessary, does mean something to consumers, said Mike Loftus, Sprouts Farmers

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