News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on October 7, 2021

Post-pandemic consumer cooking fatigue sets in

Retailers can help consumers identify convenient meal options.

The romance consumers cultivated during COVID-19 with scratch cooking isn’t dead, but it is beginning to fade.

“The most important thing to know about meal making between 2020 and 2021 is that cooking fatigue is real,” Jonna Parker, Principal, Fresh Center of Excellence, IRI, said during Fresh Conversations: Trends in

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