News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on October 19, 2021

How can proteins build trust with skeptical consumers?

Chicken and turkey scored high in compared to other proteins, according to research from Technomic.

Consumer trust in government, media and businesses declined during the COVID-19 pandemic. This poses a challenge to the meat and poultry industries, since modern consumers want to buy from brands they trust and they’re willing to pay more for that trust.

“We’re seeing those whole environment very ripe for breeding…

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