News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Sustainable Agriculture / Consumer Trends
on October 26, 2021

Poultry operations juggle sustainability, welfare and profit

Finding a balance between competing consumer priorities.

The poultry industry is under increasing pressure to meet competing consumer priorities: sustainability, welfare and low-price.

“I think we’ve accepted that there is no absolute perfect solution in this. A great example of something that I’ve seen in the world of tradeoffs is around antibiotic-free,” Gavin Hodgson, Buying Manager, Meat…

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