News and analysis for the global poultry industry.
Sustainable Agriculture / Consumer Trends / Europe
on December 28, 2021

Forty percent of Europeans plan to eat less meat

A significant number of Europeans intend to reduce their meat consumption, but a recent survey has found that the alternatives on offer are not meeting everyone’s expectations.

Almost 40% of respondents to a survey conducted in more than 10 European countries last year said they intended to eat less meat in the near future. However, not all consumers are satisfied with the range of plant-based protein products, or with information available about those products, and not all…

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