News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends / Coronavirus
on November 19, 2021

Return to normalcy boosts turkey sales for Thanksgiving

Consumers plan larger holiday gatherings in a post-COVID-19 world

More people are planning on celebrating Thanksgiving this year, with 60% saying they will celebrate the holiday as usual, defined as the way they did before COVID-19. That will likely result in strong demand for turkey this year as the flagship Thanksgiving center-of-plate meat

As is, sales are off…

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