News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on December 13, 2021

Transparency in chicken supply chain can educate consumers

Farmer Focus finds that traceability, invested partners helps fuel success.

The labels on Farmer Focus packaging provides consumers with an easy way to trace the chicken they buy back to the farm and learn more about the family farmers that raised it.

“First and foremost, it’s about listening to your consumers,” Corwin Heatwole, CEO and founding farmer, Farmer Focus, said…

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